The FTC has begun an investigation not only just into Google now, but into online consolidation as a whole. This is an excellent development, because it means that this is not merely the FTC deciding to regulate a single company, but taking a look at the industry as a whole.
While the FTC investigation into Google is more extensive than the investigations into Microsoft and Yahoo, primarily due to privacy issues as well as antitrust ones, it is good to see that someone is seeing whether all this consolidation that is occurring is actually a good thing for the consumer.
Microsoft sure did get more than it bargained for when it complained about the Google deal to the government though!
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