Michael Geist is reporting on his blog that the MPAA, in a confidential memo, named Canada as its fastest growing market, with far stronger growth than the United States. Canada increased the market by 23%, versus the US' 10%.
And this comes after all the brouhaha over camcording legislation because Canada was a "haven for pirates". There are 2 explanations for this:
- Hollywood's claims about movie piracy in Canada were greatly exaggerated
- The rampant piracy in Canada increases sales
While I do believe that in many cases piracy does help increase sales, I'm going to have to put my money on 1 for this one.